April 9th, 2013 | Published in commentary
A couple of weeks ago, I wrote a post about some of the issues that arise when a for-profit company offers a free service. A week later, as if to prove my point, it was announced that Amazon has purchased Goodreads. There has been quite a bit of outcry about this, ranging from indifference to outrage. I’m somewhere in the middle. I think that there is a value in an independent social book review site that is incompatible with a retail-owned version of the same. But the change will be gradual, and there will be plenty of time for something else to come about (and perhaps something even better). In short, I won’t be deleting my account, but I will be keeping my eyes on the horizon.
But what do I mean about the values of Goodreads being incompatible with ownership by amazon? Well, the reviews on Amazon suck, and they suck for a simple reason: there is money to be made, and so reviews are posted that reflect not the opinions of actual consumers but rather the purchased opinions of whoever stands to make money when you choose this book over that book (not Amazon, who doesn’t care which book you buy so long as you buy a book, preferably both books). Although Goodreads no doubt has this same dynamic present, it is much less pervasive, as the site was focused on the readers, not selling the books.
On another topic, what I find really interesting about this is that the value of Goodreads was largely created by the users. Users wrote the reviews, rated the books, categorized the books, and Goodreads’ part in all this was largely that of facilitator. And yet, when they sell, the money goes to the facilitator, not the people responsible for most of the value (Amazon could have written similar software for far less than what they no doubt paid for GR, what they were paying for was the stuff you and I put in). Now, this isn’t to say that users weren’t compensated for any of this, when you receive a free service, that can be viewed as a form of compensation.
So what to do if you care more about the service than the compensation? Well, you’ll just have to pay for it.